Street Inc. presented Bacardi the opportunity to stand and stomp along the side the Gulfs local sub-culture. Together, we rolled out a full-fledged marketing and content campaign, under the "Bacardi House Party Sessions" initiative, to shine the limelight on some of the best underrated musical talents of the region. Covering the production and mastering of the artists songs, the music videos, 360 digital marketing strategy and roll out, influencers, PR coverage and offline event activations.
SHINNING LIGHT ON REGIONAL TALENT BACKED BY THE AMBITIOUS BRAND, BACARDI.
THE GOAL .
Develop a 360 Go-To-Market strategy to expose the Bacardi brand while supporting regional talent. By developing and advertising music videos with Bacardi brand-placements to driving footfall for product-tasting at events.
THE STRATEGY .
Create music, videos, website and events for people to engage with the artists and the brand, online & offline. Using a sophisticated communication strategy including influencers, partners, press, networks and OOH.
We, Street Inc. have been Bacardi's dedicated partner for the 3rd consecutive year. Excelling in digital impressions of +500'000 and averaging event attendance of 250 pax.