ESTABLISHING THE REGIONAL LEADER IN 'CONNECTING PEOPLE'.

DETAILS.

As the media partner of Careem, Street Inc. supported evolving it's brand as the regional car-hailing giant to a global lifestyle brand. Our work has spanned from conceptualizing the communication strategy and producing the content for each and every omni-channel - covering digital, PR, partners and cinema.

CONNECTING THE DOTS BETWEEN BRAND BUILDING, AND DIGITAL REACH.

THE GOAL .

Develop a communication strategy to maximize impressions and video views while communicating the founding culture & heritage of Careem.

THE STRATEGY .

Sophisticated media and brand marketing strategy, by distributing videos across digital, OOH, partnerships, PR and cinema.

THE RESULT.

We, Street Inc. developed over 45 videos, native for each channel & it's users. Creating a digital footprint touching 1/6 of UAE's entire population.

IN THE MEDIA.