Street Inc. is the force behind the ambitious startup 'Street Life App'. As part of our accelerator initiative, we conceptualized and created the idea of self exploration. Replacing a physical tour guide with a mobile app - providing stop-by-stop navigation and video-guides. Eliminating the booking, scheduling and payment process that currently hinders the tour guide industry. Street Inc. engineered it's idea, strategy, Go To Market Plan, developed it's content and web & mobile apps (iOS & Android), and executed its marketing.
DISRUTPTING THE TOUR GUIDE INDUSTRY BY MAKING IT DIGITAL.
THE GOAL .
Create the biggest tour operator without operating physical tours. Remove pain-points such as scheduling and minimum group sizes.
THE STRATEGY .
Create a mobile digital market place, powered by location tech and video, to allow anyone to upload tours and everyone to self-navigate the city like a local.
Street Life App has over 30+ Full-Day Tours created by tier 2 influencers, used by 15'000 MAU, with global and regional partners such as airlines and streaming platforms, and ranked top 10 tours on Airbnb.